Give Hyundai credit. In the teeth of strong competition from Asian and American automobile manufacturers, the South Korean auto giant has managed to carve out a niche for itself in the hyper-competitive US auto market. Twenty years after the Excel Pony was introduced at the budget price of $3750, Hyundai has upgraded its line up and now sells small and medium models, sporty cars, and a pair of SUVs.
Hyundai Equus luxury car with a price tag as high as $40,000